Television

I don’t believe I ever composed a song. It seemed to me the melody was floating by and I simply wrote it down exactly as I heard it. And another thing … just as we forget most of our dreams, so it is with melodies. They come from the world of dreams. And if you don’t write them down in musical notation they disappear as quickly as they came. Happily, the ones below did not. And at least one - for Johnson and Johnson - was broadcast all over the world.

Radio

Radio is generally an ‘ambient’ medium. It’s a sound you take in while doing something else. To cut through that clutter you need to apply a great deal of skill to divert the listener from whatever else they were doing. Achieve this and your radio message takes on bigger dimensions than a TV commercial. Because radio plays the images in the theatre of the mind.